Mobile Market Shifts Toward Android, but Apple Still Dominates

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Tablet applications

Demand for mobile app expertise continues unabated. Overall, enterprise application activations increased 20% quarter over quarter.

App activations got a big boost from Microsoft Office. Document editing, document access and custom apps are the top three apps.

Instant messaging still leads here, but activations are starting to drop. IM, document access and custom apps top the list.

Custom app activations continued showing double-digit growth quarter over quarter, with a reported increase of 25% from Q1 to Q2.

BI regained its spot as the up-and-coming app, with more than 200% growth in activations quarter over quarter. CRM app activations increased by a factor of seven.

Tablets generally drive more app activations in the enterprise. The gap seen in previous quarters in the number of tablet versus smartphone app activations closed, coming in at 58% and 42%, respectively.

Financial services, business and professional services, manufacturing and technology all recorded a significant bump in activations quarter over quarter.

Government and the public sector recorded an increase of five percentage points in iPad activations, despite recording only a one percentage point increase in total device activations this quarter.

Google claims four points of activation share from Apple iOS, while enterprise app activations shifted this quarter, with Android apps taking 12% of total activations.

Apple tablet activations decreased to 90% of the total, with Google Android tablets getting 10%.

Apple recorded 67% of total activations, while Android device activations increased significantly quarter over quarter, increasing to 32% of all activations.