Rob Enderle

Rob Enderle has been a columnist for the TechnologyAdvice B2B sites since 2003. His areas of interest include AI, autonomous driving, drones, personal technology, emerging technology, regulation, litigation, M&E, and technology in politics. He has an AS, BS, and MBA in merchandising, human resources, marketing, and computer science. Enderle is currently president and principal analyst of the Enderle Group, a consultancy that serves the technology industry. He formerly worked at IBM and served as a senior research fellow at Giga Information Group and Forrester.
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The Benefits of Moving to a Digital Subscription Business Model

The technology market moves in cycles, and one of the most extended cycles has been moving from a subscription model to sales of hardware...

Marketing is Way More Essential Than You Think

Back when I got my first marketing degree, my professor would say that while business schools teach the importance of fully funding marketing, it...

Microsoft Inspire: Understanding the Importance of Partners

Microsoft Inspire is Microsoft’s major annual partner event, and it is a partner love fest. But what is particularly interesting is the sharp contrast...

How The Semiconductor Shortage Happened – And When It Will Recover

The chip shortage has constrained manufacturing and caused product delays. Here's what to expect going forward. This week Huawei sponsored a panel of experts, including...

TechEd’s Desktop Push: Deploying Windows XP SP2

Disclaimer: Microsoft, Transmeta, Intel and VIA are clients of mine. SAN DIEGO—TechEd is one of three important shows from Microsoft, the other two being the...

Good to Turn a Handheld into a Laptop

For a long while I've been dependent on my Research In Motion Blackberry and it's clear to me that our relationship isn't what it...

Gateway-eMachines Merger: Beware the Retail Juggernaut?

Carly Fiorina got it right: For some time, the HP CEO has been saying the marketing will continue to consolidate, and today's news that...

Biometrics, Trusted Computing Key to Securing Laptops, Handhelds

Now that the U.S. government has announced it is using fingerprint readers to authenticate foreign visitors, it's time to revisit the use of this...