Rob Enderle
Rob Enderle has been a columnist for the TechnologyAdvice B2B sites since 2003. His areas of interest include AI, autonomous driving, drones, personal technology, emerging technology, regulation, litigation, M&E, and technology in politics. He has an AS, BS, and MBA in merchandising, human resources, marketing, and computer science. Enderle is currently president and principal analyst of the Enderle Group, a consultancy that serves the technology industry. He formerly worked at IBM and served as a senior research fellow at Giga Information Group and Forrester.
12 articles written
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Dell Technologies: Changing the World through Multi-Cloud and Big Data
Dell Technologies has gone far beyond its roots as a PC upgrade business run out of Michael Dell's dorm room. If you haven't been...
How Qualcomm and Lenovo Plan to Solve Enterprises’ Apple Problem
Qualcomm’s annual analyst event in Hawaii this week had enough good weather and interesting news that I didn't miss my 49" monitor too much....
The Benefits of Moving to a Digital Subscription Business Model
The technology market moves in cycles, and one of the most extended cycles has been moving from a subscription model to sales of hardware...
Marketing is Way More Essential Than You Think
Back when I got my first marketing degree, my professor would say that while business schools teach the importance of fully funding marketing, it...
Microsoft Inspire: Understanding the Importance of Partners
Microsoft Inspire is Microsoft’s major annual partner event, and it is a partner love fest. But what is particularly interesting is the sharp contrast...
How The Semiconductor Shortage Happened – And When It Will Recover
The chip shortage has constrained manufacturing and caused product delays. Here's what to expect going forward.
This week Huawei sponsored a panel of experts, including...
TechEd’s Desktop Push: Deploying Windows XP SP2
Disclaimer: Microsoft, Transmeta, Intel and VIA are clients of mine.
SAN DIEGO—TechEd is one of three important shows from Microsoft, the other two being the...
Good to Turn a Handheld into a Laptop
For a long while I've been dependent on my Research In Motion Blackberry and it's clear to me that our relationship isn't what it...
