Business Management

The Top 22 IT Channel Partners of 2022

A great channel partner is in the eye of the beholder and can depend on whom you ask. Analysts, industry groups, IT vendors, and...

How Channel Partners Can Use Data to Find Business Opportunities

Data analytics has reshaped how businesses today operate. A growing wealth of digital data and tools that make sense of it have provided businesses...

Channel Program Offers Low-Risk Path to Quantum Computing

Quantum Computing Inc. (QCI) has rolled out a new partner program that promises to deliver a low-risk but high-reward path to using quantum computing...

Marketing is Way More Essential Than You Think

Back when I got my first marketing degree, my professor would say that while business schools teach the importance of fully funding marketing, it...

The Channel Has Changed. Channel Marketing Needs to Catch Up

To say the IT channel has undergone a profound transformation is a vast understatement. We were originally dubbed a “channel” by IBM, whose rule was...

Why Vendors Must Invest in Channel Partners

Okay vendors. What is it going to take to increase revenues from your partner channel? Engagement, training and certification, and it all has to...

ChannelCon: Build a Game Plan for Your IT Team

By Kelly Ricker One of the best things about the IT channel is the industry community. With a few exceptions, the IT channel is made...

For Effective Presentations, Flip Them Upside Down

If your puzzled about how to make an effective presentation, the good news is that all the information you need probably is already at...

Making Channel Promotions Work Better

For most channel partners, admitting that you compete on price is almost like confessing sin. Most channel "coaches" implore partners to avoid such behavior. The...

Dell Plays IT Long Ball

One of the luxuries of being a private company is the opportunity to plan on a much longer-term basis, as opposed to having to...

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