Recent Articles
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Bill Gates Quits Facebook — But Should You?
Here’s one of those cautionary tales about social networking: Too much can be WAY too much, even for techno-god Bill Gates. Gates quit Facebook this week. He said he’s been just deluged by invites and messages and can’t spend the time to figure out if these are people he even knows. Sound familiar? We all…
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SMB Customers Offer Low-Hanging Fruit for Channel
Talk about a wide-open sales opportunity for the channel. A recent online survey designed to measure IT effectiveness at small businesses found that nearly a quarter of respondents scored at grade of “D” or “F.” The IT Effectiveness Index (ITEI) Mid-Year Report 2009, a measurement tool designed and sponsored by a consortium focused on the…
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Microsoft Finally Makes a Video Worth Watching
We’ve lived through the disastrous, albeit brief, string of Bill Gates and Jerry Seinfeld commercials–advertisements that were truly about nothing. We watched as Microsoft desperately tried to fend off the damning Apple “Mac vs. PC” commercials with the “I’m a PC” spot, which many people responded, “I don’t care.” And we’ve watched Megan and San…
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Going Green by Saving Customers Greenbacks
Americans say they want to go green – with a caveat. They want to go green, but not if it means being uncomfortable or inconvenienced. Not exactly surprising. Those are the findings of a recent national consumer survey by the Shelton Group, which polled 1,006 consumers on making sacrifices to live in a more environmentally…
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Technology Investments Yield Higher Profits
MIT Sloan School of Management researchers on Friday released an IT management book based on a global study of 1,800 organizations that demonstrates what many solution providers and integrators have known for years: Smart IT investments equal strategic business assets to a company and increase margins, drive revenue growth and increase efficiencies. The business case…
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Rationalizing and Getting Higher Break/Fix Fees
Chris Martin of Houndog Technology has an interesting notion about how to get customers to pay more for break/fix services: throttling the supply/demand equation. In his blog post, Martin describes his transition from being coy about asking for money to attaining a steady comfort level. >> Click here to check out Chris Martin’s post on…