Video: How To Plan for Profitable Business Growth or a Lucrative Exit

IT channel business owners may not be planning to grow or sell, but experts say they should be prepared.

Written By
Katie Bavoso
Katie Bavoso
Mar 22, 2024
1 minute read

Transcription

hi my name is Russell Logan I'm the managing director for Freeman Logan m&a advisers out of Washington DC we've been around for about 15 years and we specialize in helping companies in the Middle Market take their business to the exit process when they're ready one way or another everyone leaves their business you sell it or it passes to an air or you go out of business so in reality you should begin with the in mind but more often than not you know we talk to clients who are in the you know 3 to 2ear window and thinking about an exit and that's a great time for them to get really serious about the process minimally and what we plan to do is give them a series of tools and capabilities where they can run their business more effectively and increase the value of the business so if they decide in 3 years time I'm having too much fun to sell well you know they've built more profitable business they built a more successful business so regardless of whether you're going to exit or not I think any education around how to run your business better uh will help an entrepreneur be well served the role that we play at the end of the process we really quarterback the deal so we work with the entrepreneur his accounting team his his Banker if he has a banker uh his legal team if he has a legal team uh his CFO if he has a CFO in place but we manage the process and make sure that everyone is working toward the same objective and singing off the same song sheet I would suggest that you find and seek out uh an accounting firm most people will go to their accountant firms who are very familiar with the m&a industry and ask them for recommendations on advisors I can't State how important it is to really have someone who has been there done that before and really cares about the client hi my name is Dwayne Jackson I'm the managing partner of author Capital Partners we a purpose-driven investment firm based in Chicago and we really enjoy the privilege of partnering with Founders and business owning families to help them realize their full potential so often especially with small business owners they hear the word m&a and they their minds immediately go to one thing which is selling your business and I think planning for a sale is something that every business owner should consider but that's in the future the other to m&a is Acquisitions and I think that's a more critical part because you know it can often times be difficult to just focus on growing your business organically and there may be many complimentary creative acquisition opportunities that you as a business owner can pursue many times we find that the owners and entrepreneurs that we talk to they don't have a background in mergers or Acquisitions or even finance and so even just the thought of acquiring others and doing add-on Acquisitions can be intimidating but that's really where we like to lean in and really support them hold their hand help them negotiate transactions ultimately help them Finance the transaction I've come across a number of entrepreneurs who' done Acquisitions in their past without the right support and thought and advisors alongside them and sometimes those Acquisitions just don't work but I think if you have the right thought process and structure and research to understand the company you're looking to acquire and how it fits in the appropriate planning to integrate that acquisition it has a higher likelihood of success and so I think it's just about increasing your odds of success not just through acquisition but for your business overall so often that is an aspect that we see with so many of the business owners that we engage with you have a business owner who's been successful wildly successful in many cases but they're wearing so many hats and as they grow and you know their business grows and they grow older it becomes more and more challenging to continue that pace of growth wearing so many different hats you they may be a marketing G Guru and have had a ton of success selling their business they may be a technical expert and have you know have had great success connecting with their customers and selling things like it services but they may not be a finance expert we support business owners in professionalizing their business we we look to look for skill gaps we develop a sound strategic plan and then we understand what resources and people what talent is required to execute on that strategic plan

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Even if you aren’t planning to sell or expand your business anytime soon, now may be the best time to start preparing for when that day comes.

M&A experts Duane Jackson, co-founder and managing partner of Author Capital Partners, and Russell Logan, managing director and founder of Freeman Logan M&A Brokers Advisors, explained how businesses like theirs can help IT channel business owners plan for a future they may not be considering, but should definitely be prepared for.

As Russell puts it, one way or another, your ownership of your business will eventually come to an end. And as Duane explains, acquiring other businesses to complement your own will require skills and resources you may not have. The two advisors spoke with Channel Insider’s Katie Bavoso at Channel Partners Conference & Expo 2024.

Katie Bavoso

Katie Bavoso is a 2017 Regional New England Emmy-nominated broadcaster with over a decade of professional content creation, production, hosting, and interviewing experience. Starting her career off in TV news, she pivoted to the IT channel to help connect vendors, solutions and services providers, and IT buyers through exciting video content and storytelling. Katie is now the host of Channel Insider: Partner POV, a video and podcast series shining a light on the most innovative solution providers of the IT channel.

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