Recent Articles
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Channel Marketing Requires Pleasant Persistence
“I threw $10,000 out on that last marketing event,” complained one VAR owner to another. “I got absolutely nothing out of it.” The other VAR owner looked at him and asked, “What was your last marketing activity before this event?” The first owner thought for a moment. “About a year ago, we sent out a…
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New Ways to Solve Channel Management Complexities
By Michael Kerman OK, I’ll admit it—I love trees. This summer, I went camping for the first time in years. I forgot how much I love the sight of the tree canopy against the blue sky, providing deep shade even at midday, and the giant cedar towering over tiny saplings, each trying to become the…
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The Coming of the Hybrid Cloud
For all intents and purposes, applications and IT infrastructure dominated the first two phases of cloud computing. Arguably, the first cloud applications were software-as-a-service (SaaS) apps that evolved into platforms. Then came infrastructure-as-a-service (IaaS) offerings, such as Amazon Web Services (AWS), that over the last 10 years transformed how IT organizations think about servers, storage…
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The Changing Landscape of IT Distribution
In the beginning, there were aggregators, and manufacturers who saw that buying could be consolidated said, “This is good.” This was long before the emergence of the cloud and other modern-day products and services that would reshape the distribution landscape. Back in the 1980s, the early days of the IBM PC, Compaq, Apple and other…
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ConnectWise Turns PSA into Cloud Service
Faced with stiff competition from rivals that puts downward pressure on margins, solution providers are paying a lot more attention these days to their internal processes. After all, every step saved lowers operating costs in a way that drops directly to the bottom line. In addition, more control over their operations also means they are…
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Optimism Runs High in Channel and IT Camp Overall
Optimism Optimism Runs High in Channel and IT Camp Overall CompTIA’s IT Industry Business Confidence Index rose noticeably this quarter. Study respondents expect revenues to meet or exceed goals. Positive Momentum The overall CompTIA IT Industry Business Confidence Index—which is based on IT executives’ opinions of the U.S. economy, the IT industry and their own…
