Howard M. Cohen

Howard M. Cohen is a 35+ year executive veteran of the Information Technology industry who writes for and about the IT channel. He’s a frequent speaker at IT industry events, including Microsoft Inspire, Citrix Synergy/Summit, ConnectWise IT Nation, ChannelPro Forums, Cloud Partners Summit, MicroCorp One-On-One, and CompTIA ChannelCon, and he frequently hosts and presents webinars for many vendors and publications.
59 articles written

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Why Sell UCaaS? Because the One Thing Everyone Does Most is Communicate

Many of your customers have a vacancy they need to fill, and your channel practice could be just right to fill it! It’s a professional...

AvePoint Launches New Partner Program Aimed At Microsoft Teams, 365

Following the “software developer as toolsmith” partnering model, AvePoint is launching a program that will enable partners to create their own services and intellectual...

The Key to Channel Growth: Working with Vendors to Create New Services

For many years it’s been no mystery that most IT products don’t yield much if any profit margin for channel partners. So have you...

Are You Still Calling Yourself a ‘Reseller?’

There are probably a large number of you who will disagree with this article completely, and I really hope to hear from you –...

MSPs Can’t Be All Things to All People, So Specialize

Offering too many services can drive potential clients away, so figure out what you're best at and focus there. There was a time when the...

Turning Your Best IT Ideas into Products

It's the “other IP.” Not internetworking protocol, rather intellectual property (IP). While it’s always been important to have a deep knowledge of the first,...

What All Your IT Marketing Should Be About

Many think the purpose of marketing is to talk all about your company. Just look at most websites and you'll see every paragraph begins with...

Maintaining On-Premises IT Infrastructure in Age of the Cloud

Many channel partners claim "break-fix" business is dead. But the need for maintenance, service and support for on-premises IT equipment and software is still...