Howard M. Cohen
Imagine stepping into an alternate universe, a separate reality where you attend a major channel trade show, but Microsoft, Cisco, Hewlett-Packard and others aren’t there.…
Your customers who accept credit cards as payment need to be EMV-compliant, and the closer they get to achieving compliance by the Oct. 1, 2015,…
A channel friend recently called me to complain about his marketing company. “They keep telling me that I’m getting great results,” he said. “But I…
One would think that nothing motivates people to action quite like impending disaster. Yet, in the past few years, we’ve seen remarkable complacency among IT…
If you find yourself complaining that your marketing just isn’t producing any results, it may be because your marketing material is all about you. If…
The dawn of the reseller channel came in August 1981 when IBM introduced the IBM PC. Since company policy held that “nobody but IBM can…