Recent Articles
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Data Gravity Starts to Pull the Cloud Channel
It’s been well over 10 years since cloud computing first emerged, and, in that time, the cloud has clearly had a major impact on all things IT. But the true weight of that impact may just beginning to make its presence felt. As more data pours into various clouds, the providers of those cloud computing…
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SAP Moves to Expand Its Cloud Channel Base
SAP is looking to expand the base of partners for its portfolio of cloud offerings with today’s launch of a referral program that compensates partners for generating leads that result in new cloud services contracts. Announced at the SAP SME Summit today, the referral option that’s being added to the SAP PartnerEdge Cloud Choice program…
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ConnectWise Taps Into Platform Economy
In the age of the cloud, it appears that the methods used to distribute applications and services are changing in ways that will require many vendors and solution providers to make some adjustments. By way of example, ConnectWise, a provider of professional services automation (PSA) software and remote management and monitoring (RMM) tools, has now…
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Channel Outlook: A Look at What’s Brewing
Cloud competition Channel Outlook: A Look at What’s Brewing Professionals at channel firms are largely optimistic about future business, yet when it comes to the cloud, some see the glass as half empty and some as half full, CompTIA research shows. Channel Value Approximately two-thirds of core IT products flow through or are influenced by…
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Disruption, Competition to Fuel Tech M&As in 2017
M&A Disruption, Competition to Fuel Tech M&As in 2017 In the face of competition and tech disruption, industry execs will continue to turn to mergers and acquisitions. Economic fundamentals will also be a factor. Strengthening Earnings Forecast 75% of tech industry execs express confidence in their organizations’ upcoming corporate earnings, up from 60% who felt…
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Channel Marketing Requires Multiple Tools
Marketing is a process by which you attract interested parties to learn more about, and ultimately buy, your products and/or services. The key word in that definition is “process.” By definition, a process requires multiple steps involving a variety of tools, all employed according to a carefully designed plan. “If you’re a hammer, everything looks…
