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Imperva, a provider of data security, unveiled a strategy designed to help
cloud providers and small to medium-size businesses protect sensitive data
against external and internal threats and comply with regulations such as PCI,
SOX and HIPAA. Additionally, Imperva spinoff Incapsula will help Web hosters
give SMBs Web application protection.

For SMBs, Imperva spun off Incapsula, a Web application firewall service. Incapsula
offers small businesses a way to manage Website security and performance. For
hosting and other service providers, Incapsula enables Website security to be
extended to a customer base. Imperva will resell this service to complement
Incapsula’s own sales efforts, a company release stated.

"Incapsula’s service helps Web hosting companies provide SMBs with an
easy, affordable way to defend their Web applications against external
hackers," explained Gur Shatz, CEO of
Incapsula. "Given the nature of today’s indiscriminate, bot-based
attack methods, small businesses are subject to significant cyber-attacks and
require enterprise-class protection."

Subscribing to Incapsula’s Web protection service does not require installation
of hardware or software, just a DNS change. Incapsula inspects all
incoming traffic to a subscriber’s Website, keeping hackers out while
accelerating outgoing traffic. The Incapsula service is aimed at the SMB and
cloud market, with service beginning in the first quarter 2011. The list price
for this service is expected to start at $50 per month.

Incapsula complements Imperva SecureSphere’s cloud capabilities, such as those
leveraged by Web hosting company FireHost. "SecureSphere gives FireHost a
scalable Web application security platform that can handle our rapid customer
growth," said Chris Drake, CEO of
FireHost. "As part of our core service, all customers are protected from Web
attacks using the SecureSphere Web Application Firewall. We’re also excited to
offer premium data security services for HIPAA and PCI compliance based on

SecureSphere Web Application Firewall (WAF) provides protection for cloud-based
Web applications against attacks, while the Database Activity Monitoring (DAM)
and File Activity Monitoring (FAM) platforms provide sensitive data access
auditing for cloud-based databases and file-sharing systems. SecureSphere
supports most major cloud deployment models and is available by deploying
physical or virtual SecureSphere appliances within a cloud data center.