Apple iPad Adoption Eclipsing Android Devices

The trend of personal
smartphones and tablets infiltrating the workplace is being led by both Apple’s
iOS and Google’s Android smartphone platforms, Good Technology, a provider of
secure and managed enterprise mobility for Apple iPhone, iPad, Google
Android-based devices and other smartphone platforms, said in its quarterly
data report.

However, in the second
quarter of 2011, iOS extended its rally from Q1, increasing in that time from
just under 70 percent to just under 80 percent of total device activations. For
the first time ever, Q2 also saw more iOS tablet (iPad and iPad 2) activations
than the total amount of Android smartphones activated in the same period.

Among the Top 10 industry
verticals, financial services continued to see the highest level of iPad
activation, accounting for nearly half of net iPad activations by industry (46
percent)—more than tripling the amount of activation in any other industry.

"In the second quarter
of 2011, the most striking thing is Good’s users activated more iPad tablets
than Android smartphones and tablets combined," said John Herrema, senior
vice president of corporate strategy at Good Technology. "While Android
may be gaining smartphone market share with consumers, our business users are
clearly gravitating to the iPad and doing so in large numbers. This is
especially true in the financial services sector, which drove nearly half of
all Good’s iPad activations over the quarter."

Apple’s iOS tablets
represent over 95 percent of total tablet activations, while Android tablets
declined slightly to 3.1 percent of overall tablet activations for the quarter.
The report found Android smartphones represented nearly 33 percent of all smartphone
(non-tablet) activations, compared with iPhone’s 66 percent, despite Android’s
overall market-share growth. This quarter shows the impact of the iPad 2, which
was released at the end of last quarter and did not have sufficient time in the
market to impact overall Q1 trends, the report noted.

In Good Technology’s Q2 2011
metrics report, the company also takes a look at the mobile devices activated
by Good Technology’s enterprise customers over the second quarter of 2011.
“Due, among other things, to the strength of having multiple SKUs [stock keeping
units] available at multiple price points and compatibility with the top two U.S.
carriers, Apple’s iOS platform dominated with 78.7 percent of net activations,
while Android accounted for 21.3 percent,” the report said. 

 

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