Defining MSPs’ Goals, Challenges and Tools
Most MSPs are aligned with the IT industry’s trend toward specialization and are developing expertise in verticals to provide optimized solutions for customers.
The majority of MSPs are between the ages of 35 and 54 (59%), male (86%) and college-educated (82%).
27% of MSP businesses have 100+ clients, and 21% report more than $5 million in annual revenue.
64% of MSPs focus their business efforts on a specific vertical or verticals. Top targets are professional services, manufacturing/construction and healthcare.
Referral by colleague: 49%,
Tradeshows and events: 38%,
Industry forums: 37%
53% of the survey respondents use technology websites as their go-to source for industry trends, followed by industry peers (24%), and tradeshows and conferences (23%).
Marketing and sales efforts: 26%,
Selling backup and disaster recovery (DR): 18%,
Staffing and training efforts: 17%,
Growing pains: 16%,
Vendors and technology: 12%
Sales talent and growth.
Increased local competition.
Pricing objections and declining budgets.
Getting an initial appointment.
The MSPs surveyed cited recruitment of technical, sales and marketing talent as their biggest staffing challenge, followed by worker training and employee retention.
MSPs reported a lack of time and resources as their biggest growth challenge, followed by operational efficiency, standardization of policies and services, delegating to manage growth and mergers & acquisitions.