Why Adoption Rates of Emerging Tech Matter

Tech investment

1 - Why Adoption Rates of Emerging Tech MatterWhy Adoption Rates of Emerging Tech Matter

Organizations that embrace IT as a competitive weapon tend to invest earlier in emerging technologies, which typically makes them more profitable customers.

2 - Top Big Data ChallengesTop Big Data Challenges

For organizations that have not yet invested in big data, the biggest barrier to investment (20%) is unknown ROI. Those that have invested report that extracting data (29%) and security (28%) are their biggest challenges.

3 - Top Benefits of Big Data InvestmentsTop Benefits of Big Data Investments

The main benefits included better targeting of marketing efforts (41%), followed by optimization of marketing and social media marketing (tied at 37%). Organizations that understand the value of big data grew from 39% in 2014 to 42% in 2015.

4 - The Quest for Better InformationThe Quest for Better Information

Organizations in North America looking for better information rose to 41% in 2015, compared with 29% in 2014. Organizations in North America that are taking advantage of big data now stand at 69%, up four points from 2014.

5 - Cloud Computing ChallengesCloud Computing Challenges

A little less than half (42%) that have not formally embraced cloud computing cite security as their key concern. The costs associated with various types of cloud computing are also a major concern.

6 - Top Cloud BenefitsTop Cloud Benefits

Cost savings (42%), getting things done faster (40%) and better allocation of IT resources (38%) are the top three benefits.

7 - Use of Cloud ComputingUse of Cloud Computing

More than half (55%) are now using multiple clouds, while overall cloud use is now up to 82%, up 3 points from 2014.

8 - Mobile Computing ChallengesMobile Computing Challenges

The biggest barrier to expanded use of mobility is security and fear of data breaches (42%). The next biggest issue is limited budget (34%). The biggest concerns for those implementing mobile computing are data breaches (45%) and data residing on mobile devices (43%).

9 - Top Security ChallengesTop Security Challenges

On average, 54% of an organization’s security budget is spent on implementation instead of actually responding to threats.

10 - Security as a Business EnablerSecurity as a Business Enabler

Over a third of respondents in North America (35%) view investments in security as a competitive advantage, but most organizations don’t have a comprehensive approach to security; only one in five of those with IT budgets over $100,000 saying they do. Less than half of organizations with an IT budget of $25,000 have any security plan at all.

11 - Major Drivers of IT AdoptionMajor Drivers of IT Adoption

Line-of-business (LOB) executives are cited 18% more frequently when it comes to big data projects and 42% more frequently when it comes to mobile computing. LOB executives and IT are cited equally when it comes to cloud and security investments.

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