Organizations that embrace IT as a competitive weapon tend to invest earlier in emerging technologies, which typically makes them more profitable customers.
For organizations that have not yet invested in big data, the biggest barrier to investment (20%) is unknown ROI. Those that have invested report that extracting data (29%) and security (28%) are their biggest challenges.
The main benefits included better targeting of marketing efforts (41%), followed by optimization of marketing and social media marketing (tied at 37%). Organizations that understand the value of big data grew from 39% in 2014 to 42% in 2015.
Organizations in North America looking for better information rose to 41% in 2015, compared with 29% in 2014. Organizations in North America that are taking advantage of big data now stand at 69%, up four points from 2014.
A little less than half (42%) that have not formally embraced cloud computing cite security as their key concern. The costs associated with various types of cloud computing are also a major concern.
Cost savings (42%), getting things done faster (40%) and better allocation of IT resources (38%) are the top three benefits.
More than half (55%) are now using multiple clouds, while overall cloud use is now up to 82%, up 3 points from 2014.
The biggest barrier to expanded use of mobility is security and fear of data breaches (42%). The next biggest issue is limited budget (34%). The biggest concerns for those implementing mobile computing are data breaches (45%) and data residing on mobile devices (43%).
On average, 54% of an organization’s security budget is spent on implementation instead of actually responding to threats.
Over a third of respondents in North America (35%) view investments in security as a competitive advantage, but most organizations don’t have a comprehensive approach to security; only one in five of those with IT budgets over $100,000 saying they do. Less than half of organizations with an IT budget of $25,000 have any security plan at all.
Line-of-business (LOB) executives are cited 18% more frequently when it comes to big data projects and 42% more frequently when it comes to mobile computing. LOB executives and IT are cited equally when it comes to cloud and security investments.