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Wipro is an information technology, consulting, and business process services company based out of Bengaluru, India. Originally incorporated in 1945, the company entered the IT products business in 1982, slowly morphing into the tech outsourcing giant it is today. Wipro is also one of our picks for top channel partners.

With more than 200,000 employees working across six continents, Wipro boasts an extensive network of resources and clients. Despite its size, the company has fallen behind competitors in recent years but could see significant growth in the near future.

Here’s a closer look at Wipro, its services, target markets, reception, and financial outlook.

Digital Transformation Services

Wipro aims to help its clients embrace digital transformation by transitioning from traditional work environments to more advanced, agile, and future-minded technologies and processes. As a tech outsourcing company, it lets businesses access the benefits of technologies like data analytics and cloud computing with minimal disruption and investment.

Wipro’s clients range across various industries with a diverse set of needs, budgets, and solutions. As such, the company offers a similarly diverse range of services. Here are some of its practice areas.

Data, Analytics, and AI

Data has become the world’s most valuable resource, and Wipro aims to help its clients capitalize on it. It offers several data analysis programs and services to help companies apply big data in various fields. Similarly, it leverages technology like AI, the internet of things (IoT), and the cloud to give clients access to cutting-edge data solutions.

Further reading: How Can the Channel Use AI?

Application Modernization

Wipro’s Application Services help clients embrace modern technology to ensure future success and compete in a rapidly advancing market. That includes offering software-as-a-service (SaaS) solutions to make IT more affordable and partnering with other tech vendors to help companies transition.

Many of the services Wipro helps clients implement are growing fast. The robotic process automation (RPA) market, for example, grew by 63% in 2018 alone. Helping businesses embrace these technologies is an increasingly in-demand service.

Further reading: The New Software Provider Business Model – Toolsmith

Business Process Management

Wipro also manages digital business processes for clients, covering areas from accounting services to digital identity management. With cloud computing rendering on-premises firewalls insufficient, cloud security is seeing rising demand. Wipro’s cybersecurity management services go beyond identity, too, including fraud detection and banking risk management.


While third-party management and outsourcing are at the core of Wipro’s business, they don’t account for all of its offerings. The company also offers consulting services for clients interested in new digital technologies, including some in the Fortune 500. These consultations aim to help guide companies in their digital transformation journey, learning how to implement new technology in their processes effectively.

IT Infrastructure Management

Wipro’s IT infrastructure management teams help more than 700 clients set up and implement new technological infrastructure. The company uses proprietary tools and more than 30,000 infrastructure experts to provide customized solutions to businesses’ technology needs. While Wipro focuses on cloud services, it offers on-premises IT infrastructure help, too.

Further reading: The Key to Channel Growth: Working with Vendors to Create New Services

Target Markets

Wipro serves a broad and diverse set of clients in industries such as:

  • Aerospace and defense
  • Automotive
  • Banking
  • Capital markets
  • Communications
  • Consumer electronics
  • Consumer packaged goods
  • Education
  • Engineering, construction, and operations
  • Healthcare
  • Insurance
  • Natural resources
  • Network and edge providers

Wipro’s clients in these industries span across both public and private sectors in multiple countries. The company also boasts several high-profile partnerships with technology companies like Microsoft, Amazon Web Services, and Adobe.

User Reviews

Gartner Peer Insights ranks Wipro 4.6 out of 5 stars based on 83 reviews. Its most-reviewed services and features include:

  • Use of newer technologies, including automation and smart machines: 4.4 stars, 37 reviews.
  • Accuracy of planning: 4.5 stars, 37 reviews.
  • Business change management skills: 4.0 stars, 10 reviews.
  • Business analytics skills: 4.5 stars, 10 reviews.

Most of these reviews come from North American companies, most of which are valued at $10 billion or more.

Industry Recognition

Wipro has received several awards for its corporate responsibility initiatives, including making the Dow Jones Sustainability Index for 10 consecutive years. It’s also received several key partnership recognitions, including Cisco’s “Best IoT Solution Partner Award” in 2019 and Microsoft’s “Modernizing Applications Partner of the Year” in 2020 and 2021.

Financial Position

As previously mentioned, Wipro has been unable to keep up with industry competition in the past, but that could soon change. The company seems like it will report the fastest annual growth among India’s top software services this year for the first time. Wipro’s strong growth despite the pandemic could be a promising sign.

Wipro’s services are becoming increasingly valuable in today’s rapidly digitizing market, a pace that’s only accelerated with the work from home push created by the global pandemic. Wipro’s recent growth and long history place it in a comfortable position to help lead that critical transition.