Recent Articles
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Cisco, SwiftStack to Deliver Object Storage Clouds
SwiftStack, a provider of software-defined object storage, has formed a partnership with Cisco to deliver object storage for Cisco’s Unified Computing System (UCS) servers. The partnership delivers a turnkey enterprise cloud solution that allows customers to build public cloud storage capabilities in their on-premises data center, delivering the benefits of a public cloud while allowing…
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How to Cut Channel Sales Cycles in Half
When you’re responsible for overall sales at any channel company, you want results NOW. Many of your salespeople may have excuses, such as how much time it takes to canvass large numbers of customers by calling from lists. They may even blame the quality of the list, noting that the majority of contacts on it…
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Microsoft Aims to Build ISV Momentum on Azure
When most folks in the channel think about distribution, their thoughts naturally turn toward familiar names such as Ingram Micro and Tech Data. But in the age of the cloud, it turns out that cloud service providers (CSPs) such as Amazon Web Services (AWS) and Microsoft are rapidly emerging as the new kings of software…
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Cognitive Computing Promises Profit Boost for MSPs
With each passing day, it’s clearer that the delivery of managed IT services is becoming more automated. Arguably, most managed service providers are now engaged in nothing less than an arms race. By automating multiple IT services efficiently, MSPs can reduce their costs significantly. In turn, it’s almost inevitable those MSPs will pass those savings…
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Autodesk Aims to Bolster Its Cloud Ecosystem
At the end of the day, no cloud application is an island in itself. For it to be worth building in the first place, a cloud app must be able to consume and share data with other apps. With that goal in mind, Autodesk has made available several application programming interface (API) extensions to the…
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Channel Marketing: Defining Value Propositions
Channel marketing is about value propositions, but the devil is in the definition of “value.” For example, “terabytes of solid-state storage with gigabytes of cache buffering” may seem to some tech people like a high value proposition. However, it may not sound that way to your customers. In fact, they may not even know what…
