Recent Articles
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Channel Strategy: Whose Cloud Will You Choose?
Word Association Quiz: When you hear “Amazon” what do you think of? Perhaps some might think of Wonder Woman, but the overwhelming majority probably think about an online retail giant from which you can obtain just about anything. Since you’re reading this publication, you probably know about Amazon Web Services as a force majeure in…
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Channel Programs Emerge in the Container Space
As containers such as Docker continue to gain momentum as vehicles for eliminating the complexity associated with deploying applications on IT infrastructure inside and outside the cloud, channel programs aimed at enabling IT services firms of all sizes to tap that opportunity are starting to emerge. For example, earlier this year Docker Inc. revamped its…
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VMware and AWS: Frenemies in the Cloud
For a long time now, VMware and Amazon Web Services have been antagonists in the age the cloud. AWS is built on an implementation of the open-source Xen hypervisor that VMware views as a threat to its enterprise empire. What’s more, AWS has been calling for the obsolescence of all forms of on-premise IT since…
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TCA Aims to Bridge IT and Telecom Channels
Visitors to www.tcasite.org are greeted with an invitation to join the Technology Channel Association, “the first-ever trade association for the indirect channel.” They will also learn that “the TCA represents the interests of the Vendor community and provides the indirect sales channel with a unified voice which can be heard at the appropriate levels within…
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When AI Comes to the Channel
For some time now, the folks that manage channels on behalf of vendors have been collecting massive amounts of data about almost every transaction conducted via the channel. Naturally, the goal is to make the channel a whole lot more efficient. IT vendors these days need to track everything from the relationship between the number…
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Windows Server 2016 Challenge Looms Over Microsoft
With Windows Server 2016 becoming generally available later this month, Microsoft needs to help channel partners convince small and midsize businesses that it’s time to upgrade their server operating systems or move to the cloud. A recent survey conducted by Spiceworks highlights the extent of the challenge. Only 20 percent of IT pros surveyed say…
