Recent Articles
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Enterprise App Vendors Tapping ISVs to Reach SMBs
Large software companies are rolling out targeted programs to help their reseller channels drive more revenue through the lucrative small and midsize business market and lessen the impact of economic turmoil. Leveraging the ISV channel to tap into an SMB market isn’t a new strategy, as evidenced by the number of ISV-focused support programs unveiled…
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Get Physical: Rediscover Layer 1
At a recent tech conference, I stumbled upon a number of IP-video surveillance vendors showing off their wares. The convergence of traditionally analogy physical security systems with the Internet protocol world should improve efficiency by operating disparate systems over a single network. However, these vendors insisted that their installations would require running a separate IP…
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Trend Micro Names Leser New Channel Chief
Cody Leser tells Channel Insider he’s ready to put the pedal to the metal as he takes over as senior director of North America channel sales. His immediate plans: expand the security software vendor’s channel to go head-to-head with the competition – namely McAfee and Symantec. As the company’s new channel chief, Leser is…
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Experts: Dont Slash Marketing Budgets
As tempting as it may be, abandoning marketing efforts to save money during an economic downturn may prove unwise. So say marketing experts who fear the current economic downturn may prompt solution providers to slash their promotions budgets. But while solution providers should promote themselves to generate more business, they also should stay alert to…
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Tech, Channel Stocks End October on High Note
Tech and channel stocks ended the worst month of trading in Wall Street history in the black. While few companies recovered their record losses since the economic meltdown began in September, Halloween provided more than few treats. Only five of the leading publicly traded tech companies were in the red when the markets closed last…
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Microsoft Reports Vista Less Prone to Vulnerabilities
Despite Apple’s best marketing efforts to declare the death of Windows Vista, a new Microsoft security report that details dramatic reduction in vulnerabilities in the struggling operating system may give it second life until the introduction of its next-generation replacement, Windows 7. In the fifth annual installment of Microsoft Security Intelligence Report being released…