Kathleen A. Martin
Biography
-
Nothing Beats Word of Mouth
Many years ago, Faberge Organic shampoos launched a commercial with the tagline “I told my friends and they told two friends, and so on and…
-
Dynamic Web Site Woo Customers
Customers are no longer waiting for your television or magazine ads. E-mail boxes are full of newsletters, important special offers and product release news. Direct…
-
Who’s Watching Your Online Reputation?
There has been a lot of discussion about how businesses and individuals need to participate in social networks to get their messages out, but there…
-
Printing: The Untapped Services Opportunity
Hewlett Packard announced its quarterly earnings this week and quickly analysts asked “what happened to the profit in printing?” The decline in HP printer revenue—the…
-
-
Strive for Superior Service
It’s all about service today: customer service, service contracts, service guarantees. If you believe your business has nowhere else to go to improve service, think…
Get the Free Newsletter
Subscribe to Channel Insider to be informed on the changing IT landscape.