Kathleen A. Martin

73 articles written

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Nothing Beats Word of Mouth

Many years ago, Faberge Organic shampoos launched a commercial with the tagline "I told my friends and they told two friends, and so on and so...

Dynamic Web Site Woo Customers

Customers are no longer waiting for your television or magazine ads. E-mail boxes are full of newsletters, important special offers and product release news....

Who’s Watching Your Online Reputation?

There has been a lot of discussion about how businesses and individuals need to participate in social networks to get their messages out, but there is...

Printing: The Untapped Services Opportunity

Hewlett Packard announced its quarterly earnings this week and quickly analysts asked "what happened to the profit in printing?" The decline in HP printer...

21 Must-Read Books for Business Success

by Kathleen A. Martin

Strive for Superior Service

It’s all about service today: customer service, service contracts, service guarantees. If you believe your business has nowhere else to go to improve service, think again....

Top 10 Tech Stocks Defying Recession Pressures

Top 10 Tech Stocks Defying Recession Pressures Losses continue to run wild on Wall Street, but tech stocks are one bright spot for those looking...

Lessons from Miss California’s PR Nightmare

As the old saying goes, "There is no such thing as bad PR." While that may be the case for embattled Miss California Carrie Prejean,...