Business Management

Recent Articles

  • Making Event Marketing Work for You

    Most people hate to get pitched. If you come away with only one message from reading this, let it be that. You decide to hold a marketing event either online or in-person. You think it’s going to be great. You’ll tell them all about your great new service offering. It will knock them out. Every…

  • Top 22 IT Channel Partners

    A great channel partner is in the eye of the beholder and can depend on whom you ask. Analysts, industry groups, IT vendors, and customers all have their own views on the best IT channel partners. The diversity of channel categories also makes it hard to identify the top players, ranging from managed service providers…

  • How Channel Partners Can Use Data to Find Business Opportunities

    Data analytics has reshaped how businesses today operate. A growing wealth of digital data and tools that make sense of it have provided businesses with deeper, more accurate insights into their customers and operations than ever before. All this data and the tools to make sense of it hold substantial potential for channel partners. With…

  • Channel Program Offers Low-Risk Path to Quantum Computing

    Quantum Computing Inc. (QCI) has rolled out a new partner program that promises to deliver a low-risk but high-reward path to using quantum computing to provide value to customers. The announcement follows the launch of Qatalytst, QCI’s software-as-a-service (SaaS) quantum computing solution, earlier this year. Qatalyst makes quantum computing resources readily accessible to users on…

  • Marketing is Way More Essential Than You Think

    Back when I got my first marketing degree, my professor would say that while business schools teach the importance of fully funding marketing, it was also the one area CEOs were most likely to cut. We observe people lining up for movies, for devices like music players and iPhones, and once, during the Windows 95…

  • The Channel Has Changed. Channel Marketing Needs to Catch Up

    To say the IT channel has undergone a profound transformation is a vast understatement. We were originally dubbed a “channel” by IBM, whose rule was that nobody but IBM can sell IBM. So they created a reseller “channel” by selling to aggregators or distributors, who sold to resellers who sold to customers. Remove IBM from…