Making Your Marketing Dollars Go 20 Times Further News: HP is re-opening enrollment to its popular co-marketing program which multiplies a VAR's marketing funds for print, radio, events and online efforts. Daily Channel Briefing Roundup: Our collection of channel headlines from around the Web for Friday, May 9, 2008. Dell: 80 Percent of Deal Registrations Approved News: Channel Chief Greg Davis shares this and other details in a Channel Insider exclusive report on the state of Dell's PartnerDirect program. Foster MacCallum Helps Partners Score News: The channel consultants launch an online 'dating' service to bring solution providers together with vendors and VARs. Dell: Direct Sales Won't Hurt MSPs News: The vendor shares plans for selling managed services direct to end users, hoping to ease MSP worries over commoditization and lower margins. Best Buy Goes to Europe with Carphone Deal News: After months of speculation, Best Buy finally acquires half of Carphone Warehouse to take it further into the European market. Microsoft Unveils SBS and EBS Tools News: The software giant launches a range of tools and resources to help VARs with SBS and EBS. Cisco Beats Forecasts, CEO Cautious News: Chambers gives measured outlook despite quarterly results that exceeded expectations as rising Web traffic fuels demand for network gear. ROI: Now It's for Real News: ROI calculations may have been more about marketing than substance in the past, but customers now want provable numbers. Vendor Startups Tuning Into the Channel News: New tech companies look to capitalize on resellers customer relationships as a way to speed adoption and time to market. Vendor Support: Never Enough No matter how many support programs vendors put in place for their partners, solution providers always want more.