Recent Articles
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Red Hat Bets on Innovation in the Channel
IT solution providers tend to focus more on technologies that are just hitting the top of the bell curve in terms of mainstream adoption. But Red Hat is making a case for partners to place more focus on emerging technologies. Red Hat has launched the Red Hat Application Partner Initiative, through which it works with…
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Google Compute Platform’s Partner Network Takes Shape
As part of an effort to compete more aggressively against rivals such as Microsoft and Amazon Web Services (AWS), Google is making a concerted effort to build a channel around the Google Compute Platform (GCP). Previously, Google focused most of its channel efforts on selling productivity applications such as the G-Suite. But at the recent…
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Splunk Looks to the Channel to Fuel Growth
Now that Splunk has made it clear that it aims to generate $5 billion in annual revenue within the next few years, having a formal channel strategy is a much higher priority. The company formalized its channel program to give its partners a more consistent experience that is also simpler to participate in, said Brooke…
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Tech Data Acquires Avnet TS for $2.6 Billion
Tech Data is prepping its company and channel partners to meet demand for third-platform technologies, including cloud computing, big data and analytics, social media and mobile computing. A big part of this strategy was bolstered by Tech Data’s recent $2.6 billion acquisition of Avnet’s Technology Solutions (TS) business. The combination of the two companies brings…
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Xerox Intros New Line and Aims to Add Channel Partners
At this week’s Xerox event debuting the company’s 29 ConnectKey–enabled printers and multifunction devices with mobile and cloud connectivity, there was a lot of focus on channel partners. “We want to add many more channel partners, and we are actively recruiting them,” said Mike Feldman, corporate executive vice president and president, Xerox North America Operations.…
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Samsung Looks to Mobilize Partners
Samsung has been in the news of late for all the wrong reasons. But following the launch of 2-in-1 PCs at the Mobile World Congress 2017 conference and an expected announcement of a Samsung 8 smartphone to replace the Samsung 7 smartphone that has an unfortunate tendency to explode, Samsung is looking to the channel…
