10 Facts Channel Companies Should Know About Social Networks
The channel should stay abreast of constant changes in social networking, from the announcement of surprise acquisitions to advances in messaging technology.
The definition of “social networks” has changed dramatically in recent years. Social networks were once places where individuals would post photos and what they did that day. Now, social networks can include everything from messaging apps to productivity tools.
Now that Microsoft plans to acquire LinkedIn for $26.2 billion, the company has already said it might integrate the professional social network into Office 365 and Dynamics, among other platforms. Microsoft also gains access to LinkedIn’s vast database. The Microsoft-LinkedIn tie-up is one the channel will want to watch.
Social networks offer opportunities to work with partners and customers. Many services, like Slack, allow for collaboration between companies, partners and customers. Don’t underestimate the power of collaboration.
Slack has come on the scene in a big way and has already attracted a million companies. The service is one-part productivity tool and one-party collaboration tool. It also allows for communication with clients, phone calling, messaging and much more. And its third-party app support is stellar.
Having Facebook expertise is critical. The social network can offer search engine boosts for channel companies, allow them to communicate their expertise to clients, and act as an advertising vehicle. Leveraging Facebook and its features is exceedingly important.
Whether it’s Facebook Messenger or Slack, it’s important that the channel embrace bots. With bots, channel members can effectively communicate with customers and partners, set up slick user interactions and much more. Don’t underestimate the power of bots and how they can improve business.
Social networks offer an opportunity to share knowledge with the world. They should be used to convey expertise in a field, show what employees are achieving and much more. CIOs are using social networks, and they want to know about their channel partners’ accomplishments.
This might come as a surprise, but Instagram could potentially be useful to companies. For one, it’s rolling out business pages, which will allow companies to share images and videos online. In addition, Instagram is improving its advertising services and making its features more useful to companies. Simply put, Instagram could be a great way to convey—visually—the value of a channel partner’s service.
Getting in touch with the media and promoting a company through the press is critical to many channel partners. One of the best ways to do that is to share wisdom on Twitter, a medium that’s still used by many journalists to see what’s happening in the world. Be sure to have an active Twitter timeline that conveys the company’s message.
Becoming an expert at leveraging social networks can help make sales pitches even more appealing. In addition to selling clients or partners on products or services, you can educate them on how they could use social networks to enhance their value proposition to their own clients with those offerings.