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Data loss worries

1 - Growth OpportunityGrowth Opportunity

67% of survey respondents reported an increase in demand for business-continuity solutions.

2 - Adoption ShortfallAdoption Shortfall

73% said demand comes directly from clients, but a lack of knowledge on the topic and the need for comprehensive and affordable solutions results in slow adoption.

3 - Rising DemandRising Demand

77% said they expect demand for business-continuity solutions to continue growing over the next three years.

4 - Demand DriversDemand Drivers

Respondents said demand is driven by customers (73%) and sales/marketing initiatives (64%).

5 - Worth the InvestmentWorth the Investment

87% of respondents agreed that business-continuity solutions are worth the investment, but they need vendors to provide solutions that extend beyond basic services.

6 - Big ChallengesBig Challenges

Four of the biggest challenges channel partners face when selling related products is a lack of customer education (45%), budget concerns (45%), misperceptions of risk (21%) and lack of comprehensive solutions (21%).

7 - Data ProtectionData Protection

The most important data that needs to be protected includes customer data (67%), financial data (63%), employee data (46%), personal identifiable information (44%) and proprietary data/assets (44%).

8 - Overcoming ChallengesOvercoming Challenges

92% of respondents want vendors to offer more information and resources about packaging products and services into comprehensive solutions.

9 - Top RequirementsTop Requirements

The top three critical factors for a business-continuity solution are security (73%), affordability (55%) and power (45%).

10 - Educating CustomersEducating Customers

The most effective tools and resources used to sell business-continuity services and solutions are information about data loss (51%), compliance standards/requirements (41%), security breaches/threats (39%), productivity loss (33%) and financial loss (27%).