Big Data Use in Midmarket Is Far-Reaching
Broad Big Data Adoption
Surprisingly, 96% of organizations surveyed said they either have a big data project under way or will start one in 2014.
Big Data Budgets on the Rise
Current budgets for big data projects range from $2 million to $5 million, and will rise to $6 million in two years.
Big Data Success Requires Collaboration
In terms of collaboration, 41% of those polled report that business and IT are working closely on big data projects.
Big Data Projects Tied to Performance Management
More than a third (37%) report big data projects are closely tied to performance-management applications for the business.
Data Scientist Skills
Despite a skills shortage, 33% of those polled said they have the necessary data scientist skills needed in-house.
Big Data Infrastructure Requirements
30% said they have server and storage capacity available to drive big data projects, which suggests that the other 70% don’t.
Applied Big Data Analytics
What are the most useful tools for managing big data in the midmarket? Real-time processing of data and analytics in primary use cases (60%) is followed closely by predictive analytics (58%) and data visualization (56%).
Big Data Challenges
The variety of data (60%) and volume of data (34%) are cited as the top two big data issues organizations wrestle with.
Big Data Customer Satisfaction
A full 50% of organizations with a big data initiative in the works are satisfied with the quality and speed of their decision-making, compared with 23% for those yet to kick off a big data project.