Spinning the Oil Spill: BP Snaps Up Search Terms
BP admitted to paying for search keywords so its response Website would rank high in search engines when users look for terms related to the Deepwater Horizon oil spill.
This article was originally published on 2010-06-10
Do a search on terms such as "BP" "Deepwater Horizon" and "oil spill" on Google, Yahoo and Microsoft Bing these days and you're bound to see a sponsored link to BP Plc's Gulf of Mexico response Website.