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Spinning the Oil Spill: BP Snaps Up Search Terms

 
 
By Channel Insider Staff
 
 
 
BP admitted to paying for search keywords so its response Website would rank high in search engines when users look for terms related to the Deepwater Horizon oil spill.

Do a search on terms such as "BP" "Deepwater Horizon" and "oil spill" on Google, Yahoo and Microsoft Bing these days and you're bound to see a sponsored link to BP Plc's Gulf of Mexico response Website.

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This article was originally published on 2010-06-10