Spinning the Oil Spill: BP Snaps Up Search Terms

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BP admitted to paying for search keywords so its response Website would rank high in search engines when users look for terms related to the Deepwater Horizon oil spill.

Do a search on terms such as “BP” “Deepwater Horizon” and “oil spill” on Google, Yahoo and Microsoft Bing these days and you’re bound to see a sponsored link to BP Plc’s Gulf of Mexico response Website.