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  • AWS Unveils New Partner Competencies

    AWS Unveils New Partner Competencies Amazon Web Services (AWS) introduced three new AWS Partner Network (APN) Competencies at re:Invent 2015, targeting partners who have demonstrated expertise and success in DevOps, cloud migration and the Internet of things. The new APN DevOps Competency launched with 27 qualified partners offering software, services, and solutions. Both the new APN…

  • A Tale of Two Different Channels

    Imagine stepping into an alternate universe, a separate reality where you attend a major channel trade show, but Microsoft, Cisco, Hewlett-Packard and others aren’t there. Nobody talks about “distributors” or even “solution providers.” Instead, the major exhibitors include companies such as Vonage, Telstra, Nextiva and GTT.  Instead of distributors seeking relevance in the age of…

  • Equinix Offers Azure ExpressRoute for Office 365

    Equinix Cloud Exchange Offers Microsoft Azure ExpressRoute for Office 365 Equinix Cloud Exchange is one of the first providers to offer enterprises access to Microsoft Azure ExpressRoute for Office 365. ExpressRoute for Office 365, a private, secure link to Microsoft’s Azure data centers via partner network and data center operators, is available through the Cloud Exchange in…

  • Making Marketing More Meaningful With Metrics

    A channel friend recently called me to complain about his marketing company. “They keep telling me that I’m getting great results,” he said. “But I just don’t see it.” It immediately occurred to me that it had not occurred to him how preposterous that statement really was. “When did you give them access to your…

  • VAR Dynamics Aims to Alter Cloud Channel Economics

    One of the primary issues solution providers face when shifting to the cloud is all the capital costs associated with setting up a cloud management platform. Everything from hosting the applications to managing the billing process winds up eating at the bottom line of solution providers that generally don’t wind up making money on any…

  • Scality Aims to Help Channel Bridge Storage Divide

    With a major shift toward software-defined storage (SDS)—which is attached directly to a server,  rather than a storage array—gaining momentum, many solution providers are trying to figure out how best to tap into that opportunity. With that goal in mind Scality, a provider of software designed to manage petabytes of storage using object-based software running…

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