Recent Articles
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IndependenceIT Enhances Channel Partner Program
IndependenceIT Beefs Up Its Channel Partner Program IndependenceIT, a provider of an integrated workspace automation software platform, released an enhanced partner program for independent software vendors (ISVs), managed service providers (MSPs) and VARs. These enhancements include the introduction of two-tier partner levels and professional service/technical support groups to streamline service development and delivery. The program…
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How to Make Your Marketing More Productive
If you find yourself complaining that your marketing just isn’t producing any results, it may be because your marketing material is all about you. If your reaction to that statement is “Well, who is my marketing supposed to be about?” the answer is … your customer. What’s in It for Me? Potential customers receive all…
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Execs’ Understanding of IT’s Importance Grows
Execs and IT Execs’ Understanding of IT’s Importance Grows A new report finds senior business executives appreciate the transformational impact of IT more than ever. This bodes well for the channel. Importance of Technology to the Business A full 97% said technology is more important today compared with five years ago, with 65% saying it…
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Focusing on the MSP Customer Experience
A management trend that seems to be taking the world by storm these days is the appointment of a chief customer officer. The basic idea is that rather than leaving customers to their own devices when it comes to engaging with products and services, some thought should be given to creating an actual experience that…
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Businesses Underestimate Shadow IT, Cisco Warns
Cisco recently shared data results based on its customers’ public cloud usage, including the issue of shadow IT, and the numbers aren’t pretty. One major finding shows that companies are using as much as 15 to 22 times more cloud services to store critical company data than CIOs realized. The reason behind the mounting problem…
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Microsoft as a Means to a Profitable Cloud End
While channel partners have historically made a lot of money reselling software and hardware on-premise, the shift to the cloud is putting much more emphasis on services. Because the revenue that cloud service generates mostly shows up in small increments over the life of the service contract, solution providers need to wrap as many services…
