Online marketing solutions specialist Implix announced the GetResponse360
consultative e-mail marketing service, aimed at small to medium-size businesses
(SMBs) and designed for organizations that want to improve their e-mail
marketing expertise, increase the volume and reach of their programs, and
expand the overall effectiveness and return on investment (ROI) of their
campaigns.
GetResponse360 combines its GetResponse e-mail marketing platform with
customized solutions and support from a team of experts. Services range from
list management, campaign strategy and template design to custom development
and high-volume delivery optimization, with particular focus on advanced
segmentation (an integrated process for applying a wide range of geolocation,
profile and behavioral data to improve response rates) and API
integration and dynamic content (bringing GetResponse capabilities into
customer environments to increase operational efficiency and ROI, and enable
automatic, targeted e-mail messaging).
Other features include campaign automation, transactional e-mails, split
testing, and related feature-based improvements and social media integration to
expand reach and increase engagement. The stand-alone GetResponse360 system has
been engineered to offer reliable, high-volume sending capabilities and
Response Expert oversight of the following services: ISP relationship
management, dedicated IP addresses, external reputation monitoring, and 24/7
deliverability monitoring and escalation.
Advanced segmentation allows users to create groups based on location, response
and profile data from sign-up forms and surveys, while the automated campaigns
feature lets users set up auto-responders, follow-up messages and e-mail
remarketing campaigns. In addition, split tests let businesses create up to
five messages, with various personalization techniques, subjects and styles.
GetResponse will test each version, then select and send the best. Businesses
can also use the GetResponse API to
integrate their e-mail marketing platforms with external applications such as
shopping carts, transactional platforms or CRMs.
Implix CEO and founder of GetResponse Simon
Grabowski said today’s busy consumers are responding to Websites, social media
and e-mail campaigns more than ever before, and SMB marketers are reacting by
ramping up their e-mail marketing initiatives. He cited a recent Forrester
study that found budgets for e-mail marketing are expected to balloon to $2
billion by 2014.
"But many of these companies can’t afford to hire more staff or use social
media experts. As a result, they need to do more with less and get more ROI
from their efforts," he said. "With almost 12 years of experience and
a 99 percent deliverability ratio, GetResponse is uniquely qualified to provide
consultative services and support to these businesses, regardless of size or
expertise. It’s the next level of e-mail marketing ROI."