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BARCELONA, Spain — As HP places its stake deeper into the software business with its new Application Lifecycle Management (ALM) 11 offering, the company also is making a stronger play with its services component, branching into the cloud and beefing up its security solutions.

HP announced its new ALM 11 software suite at the HP Universe 2010 conference here on November 30.

In an interview with eWEEK, Robin Purohit, vice president and general manager of HP’s Business Technology Optimization (BTO) offerings for HP Software, said, "HP is taking a very business solutions focus for the enterprise business, by re-engineering applications to the enterprise world." Purohit said HP is doing this by delivering "modern consumer-like experiences" and using modern application software technologies, such as Web 2.0 technologies and protocols like HTML5.

In addition, Purohit said HP’s Enterprise Services group, which is essentially, the name HP gave the EDS services business after acquiring it for $13.9 billion in 2008, will be using the ALM 11 technology and best practices in its services engagements.

"One of the most exciting things about timing is that when we acquired EDS we got a really great asset," Purohit said. "So the consulting group is completely standardized on this method [ALM 11] and that’s a huge leverage point for us."

For more, read the eWeek article: HP’s New ALM 11 to Boost Services, Security.