Thinking of the Channel FirstBy Sharon Linsenbach | Print
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When Google slashed Postini prices, partners revolted. So why are MXLogic partners so happy with price cuts from their vendor of choice?
"More important than the details of the bundles themselves, given the recent channel turmoil with Google, is to show that we’re taking a much more partner-friendly approach to introducing changes by engaging with partners first," the MXLogic spokesperson said.
The alternative would be to announce the bundles simultaneously to partners and customers, or to announce to the channel first but without sufficient time to familiarize themselves with the new products, which creates a "blindside" scenario that MXLogic partner South Seas Solutions vice president of sales Paul Herbka says he's all too familiar with.
When Google announced it was cutting prices on its Powered by Postini e-mail and Web security services, it caused an uproar among Postini channel partners. But the issue wasn't as much about pricing as it was about the way the changes were communicated to partners. Presley says MXLogic's flexibility and advance notice gave him the opportunity to explore and analyze how the pricing changes would affect him and his customers.
"It's a really nominal fee to get a tremendous amount of protection. We appreciated the opportunity to examine how this would affect our margins first, and explore different options as to what services we can or can't provide on top of these offerings," he says.
Herbka predicts the new bundles will be popular with customers. The bundles add more services and additional layers of protection that his customers had been asking him for, and MXLogic allows him to migrate customers to the new services at his own pace rather than forcing customers to upgrade if they weren't ready, he says.
"I think most of our customers will switch, but some will stay, at least until their next budgeting cycle," Herbka says, adding that lower cost is a huge motivator both for encouraging current customers to upgrade as well as attracting new business. But what he most appreciates is MXLogic's effort to communicate openly and to remain flexible.
"They thought of the channel first, and that's huge for us. They communicated with the channel first, made sure we had all the information, and had all our questions answered before they talked to the end users," he says.