Recent Articles
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IBM Sees New Partner Roles Due to Disruptive Tech
IBM has revamped its channel strategy as new technologies, particularly cloud computing, big data analytics, mobile and social, blur partners’ roles and drive changes in how they work with vendors. A key driver of change in the channel is the transformation in the technology landscape as enterprises transition to the hybrid cloud, according to IBM.…
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How Lenovo Sees the PC Market’s Future
Celebrating the 10th anniversary of Lenovo’s acquisition of IBM’s PC business may be a time for the folks at Lenovo and its channel partners to reflect on how far they’ve come, but perhaps more significantly, it’s also a time to look ahead. Arguably, thanks to the rise of the tablet, the PC industry is going…
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SanDisk Launches Its First Enterprise Partner Program
SanDisk rolled out its first enterprise channel program in a move aimed at helping the company gain a leg up in the marketplace, particularly for flash storage in the data center. After the buyout last year of Fusion-io, a provider of flash storage that plugs directly into servers, it became apparent that SanDisk needed a…
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Salesforce Looks to Partners to Drive Growth Plans
Tyler Prince ticks off some of the goals Salesforce executives have set forth for the company: changing the conversation with customers to help them rethink how their businesses are run, creating a more vertical focus in Salesforce cloud services offerings and expanding the reach of the vendor internationally. Each time, Prince points to how Salesforce’s…
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Kaspersky Lab Revamps Its Channel Partner Program
With Kaspersky Lab North America celebrating its tenth year of doing business on the continent it would seem like there is no better time to revamp the channel programs of the security software provider. Kaspersky Lab North America is now giving partners the ability to achieve up to 50 percent margins and will be rewarded…
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HP Outlines Post-Breakup Partner Strategy
Looking to reassure partners in advance of the upcoming company split, Hewlett-Packard this week at its Global Partner 2015 conference outlined how the two new entities will operate after November. Through a new HP Navigator program, HP plans to set aside dedicated channel management resources to help partners and distributors make the transition. Partners that…
