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Why Adoption Rates of Emerging Tech Matter

Tech investment Why Adoption Rates of Emerging Tech Matter Organizations that embrace IT as a competitive weapon tend to invest earlier in emerging technologies, which typically makes them more profitable customers. Top Big Data Challenges For organizations that have not yet invested in big data, the biggest barrier to investment (20%) is unknown ROI. Those […]

Written By: Michael Vizard

Oct 20, 2015

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Tech investment

Why Adoption Rates of Emerging Tech Matter

Organizations that embrace IT as a competitive weapon tend to invest earlier in emerging technologies, which typically makes them more profitable customers.

Top Big Data Challenges

For organizations that have not yet invested in big data, the biggest barrier to investment (20%) is unknown ROI. Those that have invested report that extracting data (29%) and security (28%) are their biggest challenges.

Top Benefits of Big Data Investments

The main benefits included better targeting of marketing efforts (41%), followed by optimization of marketing and social media marketing (tied at 37%). Organizations that understand the value of big data grew from 39% in 2014 to 42% in 2015.

The Quest for Better Information

Organizations in North America looking for better information rose to 41% in 2015, compared with 29% in 2014. Organizations in North America that are taking advantage of big data now stand at 69%, up four points from 2014.

Cloud Computing Challenges

A little less than half (42%) that have not formally embraced cloud computing cite security as their key concern. The costs associated with various types of cloud computing are also a major concern.

Top Cloud Benefits

Cost savings (42%), getting things done faster (40%) and better allocation of IT resources (38%) are the top three benefits.

Use of Cloud Computing

More than half (55%) are now using multiple clouds, while overall cloud use is now up to 82%, up 3 points from 2014.

Mobile Computing Challenges

The biggest barrier to expanded use of mobility is security and fear of data breaches (42%). The next biggest issue is limited budget (34%). The biggest concerns for those implementing mobile computing are data breaches (45%) and data residing on mobile devices (43%).

Top Security Challenges

On average, 54% of an organization’s security budget is spent on implementation instead of actually responding to threats.

Security as a Business Enabler

Over a third of respondents in North America (35%) view investments in security as a competitive advantage, but most organizations don’t have a comprehensive approach to security; only one in five of those with IT budgets over $100,000 saying they do. Less than half of organizations with an IT budget of $25,000 have any security plan at all.

Major Drivers of IT Adoption

Line-of-business (LOB) executives are cited 18% more frequently when it comes to big data projects and 42% more frequently when it comes to mobile computing. LOB executives and IT are cited equally when it comes to cloud and security investments.

Michael Vizard

Michael Vizard is a seasoned IT journalist, with nearly 30 years of experience writing and editing about enterprise IT issues. He is a writer for publications including Programmableweb, IT Business Edge, CIOinsight, Channel Insider and UBM Tech. He formerly was editorial director for Ziff-Davis Enterprise, where he launched the company’s custom content division, and has also served as editor in chief for CRN and InfoWorld. He also has held editorial positions at PC Week, Computerworld and Digital Review.

Why Adoption Rates of Emerging Tech Matter

Michael Vizard

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