AI, integrations, and evolving vendor strategies are reshaping partner programs and MSP ecosystems in 2026.
Partner programs across the IT channel are undergoing a major transformation as AI adoption accelerates and vendors rethink how they engage with MSPs and solution providers.
In this Channel Insider Partner POV discussion, Victoria Durgin and Jordan Smith explore how traditional vendor programs are evolving, why collaboration and ecosystem strategies are becoming more important, and what the rise of AI leaders like OpenAI and Anthropic means for channel partners.
Victoria Durgin is a communications professional with several years of experience crafting corporate messaging and brand storytelling in IT channels and cloud marketplaces. She has also driven insightful thought leadership content on industry trends. Now, she oversees the editorial strategy for Channel Insider, focusing on bringing the channel audience the news and analysis they need to run their businesses worldwide.
Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.
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