T-Mobile for Business is expanding its reach across the technology services distribution (TSD) channel through a new integration with CableFinder, giving thousands of technology advisors easier access to its fixed wireless connectivity offerings.
Announced November 10, the integration brings T-Mobile Business Internet and SuperBroadband into CableFinder’s existing sales platform, supporting advisors working with major TSDs including AVANT, Intelisys, AppDirect, Telarus, Innovative Business Solutions, and Pax8’s loc8 platform.
The move reflects T-Mobile’s broader effort to grow its indirect sales business by reducing the complexity of selling wireless connectivity through technology advisors, an increasingly important route to business customers.
CableFinder simplifies T-Mobile sales for technology advisors
Through the integration, technology advisors can qualify customer addresses for available T-Mobile services, review pricing and offers, submit requests to their TSD teams, and manage opportunities through a centralized platform.
The goal is to reduce manual processes that can slow connectivity transactions, particularly when advisors are comparing multiple providers for business customers.
“Technology Advisors are demanding more choice, more automation, and faster ways to engage customers, and that’s exactly what this launch delivers,” said Mike Trede, managing partner at CableFinder.
Chris Jones, vice president of ecosystems and partner alliances at T-Mobile Business Group, positioned the integration as one component of the carrier’s broader partner strategy.
“CableFinder is one step in a broader effort to change how T-Mobile works with partners. We’re meeting them where they already do business and removing friction along the way,” Jones said.
T-Mobile expands its indirect telecom channel strategy
The launch comes as telecom providers place greater emphasis on indirect sales and technology advisors expand beyond traditional connectivity offerings.
T-Mobile appointed Jones to lead ecosystems and partner alliances in April 2026. Previously, he helped develop AT&T’s TSD program.
That reporting also highlighted longstanding obstacles to wireless adoption among technology advisors, including complex sales processes and compensation models that historically differed from those for wired connectivity.
Meanwhile, research published by Omdia found that the technology services distribution market generated $16.6 billion in gross billings in 2024, up 14.5% year over year.
Although connectivity remains a major contributor to TSD revenue, Omdia identified cloud, cybersecurity, and customer experience technologies as faster-growing segments. The research also identified 5G fixed wireless access and digital marketplaces as opportunities for distributors.
What the integration means for MSPs and channel partners
For technology advisors, the CableFinder integration could make fixed wireless easier to incorporate into broader customer connectivity discussions, including secondary connections, branch networking, and business continuity.
Other distributors are pursuing similar opportunities. In April, AVANT launched a mobility practice with Hyperion Partners to support advisors selling fixed wireless, IoT, and managed wireless services.
For MSPs and solution providers, these developments create opportunities to evaluate wireless connectivity alongside existing network management and infrastructure services. However, address-level availability, service performance, pricing, and ongoing support remain important considerations when recommending fixed wireless to customers.
The CableFinder announcement also illustrates a strategic challenge for carriers: expanding distribution is only one part of increasing indirect sales. Sustained advisor adoption will depend on whether streamlined transactions translate into competitive offerings, reliable partner support, and profitable customer relationships.
Watch more: Hardware-as-a-Service is also gaining popularity as customers consider what makes the most sense for future investments, according to WEI Connect General Manager Greg LaBrie.