Analytics spending
The Analytics Gap
72% of CIOs surveyed are showing interest in assessing and developing analytics capabilities, but only 32% of CEOs express interest.
Primary Advanced Analytics Stakeholders
CIOs, line-of-business units and analytics staff top the list. External consultant and CEOs were neck-and-neck for fourth place.
Advanced Analytics Spending Plans
Two-thirds of midmarket organizations (66%) plan to invest $100,000 or more. Almost an equal percentage (63%) of enterprises intend to invest $500,000 or more.
Big Data Investments
57% are either in the process or implementing a big data platform or have identified a need; 23% said they already have a system in place.
Actual Usage of Analytics
A full 71% said they either are actively using, or have near-term plans to use, simple forms of analytics. Yet only one in five are using advanced analytics in conjunction with big data.
Attitudes Toward Big Data
54% said big data is not a fad; 40% said big data generates enough ROI to make investing worthwhile.
Strategic Value of Analytics
98% of companies that have invested in developing an analytics program said it’s a strategic investment. Almost a quarter (23%) of them said it’s the essence of their strategic vision.
Return on Analytics Investment
38% expect to gain a competitive advantage in investing in analytics. Only 2% see no benefit.
Level of Analytics Maturity
Just over half (57%) rate their maturity as medium or low. Only 5% of adopters believe they have achieved the highest level of analytical maturity.