Tag: channel partner
-
Top IT channel partner profile: AllCovered
Categories: Tech CompaniesAllCovered is a leading national IT channel provider owned by Konica Minolta Business Solutions USA. This profile summarizes AllCovered’s six key services, associated target markets, user opinion, industry recognition and current financial position. Services Start-to-finish delivery – planning, implementation and maintenance – are included in AllCovered’s IT Channel portfolio, which consists of: Application Development; Managed… Read more
-
Remember to Promote Your Value Proposition
Categories: Managed ServicesWhen the majority of channel partners were “resellers” they provided their manufacturer-partners with excellent promotion of their products serving as a highly effective sales and marketing arm. Today, the cloud providers they partner with depend upon them for similar promotion. But channel partners need to remember to promote themselves! In a recent article here in… Read more
-
Accenture: Channel Profile & Services
Categories: Tech CompaniesAccenture is a global services company that provides strategy and consulting, technology, interactive and operations support across multiple industries. Its stated partnership proposition is “360° value” and preparing its clients for “the New Work,” marked by the increasingly mobile human and operational infrastructure that business must design for. Accenture, founded in 1989, is a leading… Read more
-
Cloud Service Providers & Channel Partners at Odds
The COVID-19 pandemic has obviously had a major impact on the ability of channel partners to engage their end customers. Because most channel partners have been unable to visit a customer in person, they have needed to rely on digital marketing to engage customers more than ever. Most channel partners even in the best of… Read more
-
Referrals Are Still the Most Powerful Marketing Tactic
Categories: News and TrendsSales and marketing have one thing in common: the answer to the most popular question they get asked. For marketing, the question is, “What’s the most effective vehicle for marketing?” Some may answer email, web, direct mail or radio, but the answer you’d get from the overwhelming majority of marketers is “referrals.” For sales, the… Read more
-
Channel Role: Cloud Pragmatists in IT Services Age
One of the most important key performance indicator ratios for channel partners has always been the product/services income balance. Even more important has been the ratio between the profit generated from the sale of products to the profit from services sold. Since service profitability is more complicated to calculate, many have elected simply to focus… Read more