Recent Articles
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CommVault Beefs Up Its Channel Program
Looking to bolster its appeal among channel partners, CommVault, a provider of data protection and management software and systems, has broadened its PartnerAdvantage channel program to include greater rewards for the company’s most loyal partners and a new channel program for service providers. The new MarketBuilder program is designed provide additional rebates and margins to…
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Paragon Aims to Rewrite the Rules of Partner Programs
Paragon Software Group, a provider of data protection, backup and disaster recovery (BDR), recently announced a new partner program that is designed to change the way the company, and potentially the industry, looks at partner programs. Paragon’s Pure Channel Program is similar to other partner programs in that it’s designed to drive revenues for partners by…
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CompTIA Opens Access to Channel Resources
One longstanding challenge that the channel has faced is that there is always a shortage of IT pros who really understand what makes it tick. There are plenty of people with IT skills, but very few are savvy about what makes one solution provider more successful than another. Looking to significantly increase the pool of…
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HP Expands PartnerOne to Handle Channel Diversity
Recognizing that business models throughout the channel vary widely, Hewlett-Packard is opening up its Partner One channel program to include new types of partners. At the HP Global Partner 2014 Conference this week, company officials revealed that they are expanding PartnerOne to include service providers, systems integrators, independent software vendors, OEMs and distributors alongside traditional…
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Exablox Launches Program to Drive New Storage Paradigm
Conventional wisdom holds that most of the data small and midsize businesses (SMBs) generate will wind up in the cloud. In reality, storing lots of data in the cloud has limitations from both cost and performance perspectives. Looking for channel partners to help determine when and where on-premise and cloud storage makes sense, Exablox launched…
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Applying Analytics to Drive Channel Sales
Most channel providers are happy to sell analytics applications. But very few of them benefit directly from applying analytics to their own operations. With that issue in mind, the enterprise application vendor Sage Software has been leveraging big data analytics to help channel partners identify new sales opportunities. Now Sage plans to make that capability…
