SHARE
Facebook X Pinterest WhatsApp

Vendor Pursues Channel with High-Performance Database

ANTs Software thinks there’s a market for its high-performance databases, and the company is hoping resellers agree. The Burlingame, Calif., company recently unveiled a partner initiative, the ANTs Software Alliance Program. The program aims to cultivate alliances with a few VARs in select vertical markets: financial services, telecommunications, health care, real-time logistics and security. The […]

Written By
thumbnail John Moore
John Moore
Oct 4, 2004
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

ANTs Software thinks there’s a market for its high-performance databases, and the company is hoping resellers agree.

The Burlingame, Calif., company recently unveiled a partner initiative, the ANTs Software Alliance Program. The program aims to cultivate alliances with a few VARs in select vertical markets: financial services, telecommunications, health care, real-time logistics and security. The program also reaches out to OEMs and ISVs.

Embedding ANTs Data Server within an application is how Wireless Services Corp. plans to sell the database.

Wireless Services provides an SMS (Short Message Service) gateway software product. “We built a core product around Windows NT and SQL Server,” said Curtis Miller, vice president of engineering at Wireless Services, which develops and operates value-added data products for carriers. “We found that there was a bottleneck in the system where we’re doing high-volume queuing of messages to be picked up and transmitted.”

The company shopped for a technology to solve this problem and eventually opted for ANTs Data Server. The Bellevue, Wash., company was able to take advantage of the product’s performance, while making only minor modifications to its own software and remaining compatible with SQL Server, Miller said.

Meanwhile, Moore said he favors ties to database-savvy resellers over the creation of a direct sales force. “It makes much more sense to go to market in a partnership fashion,” he said.

Check out eWEEK.com’s Database Center at http://database.eweek.com for the latest database news, reviews and analysis.


Be sure to add our eWEEK.com database news feed to your RSS newsreader or My Yahoo page

Recommended for you...

Caylent Research on Database Migrations: What to Know
Victoria Durgin
Aug 28, 2025
Exterro Debuts Agentic AI Tools for Data Risk and E-Discovery 
Jordan Smith
Aug 26, 2025
Multi-OEM Strategies & More Key to Infrastructure in AI Era
Victoria Durgin
Aug 26, 2025
Kendra Krause on New Role at ThreatDown & Channel Goals
Victoria Durgin
Aug 25, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.