The Wisdom of Steve Jobs
We’re gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it’s always the next dream.Interview about the release of the MacIntosh in 1984
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Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?To John Sculley, then president of PepsiCo, in recruiting him to Apple
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It’s more fun to be a pirate than to join the navy.Sept. 1982
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.1989
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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.1998
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Every once in a while a revolutionary product comes along that changes everything. It’s very fortunate if you can work on just one of these in your career. … Apple’s been very fortunate in that it’s introduced a few of these.January 2007, introducing the iPhone
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You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.Stanford commencement speech, 2005
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Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.Stanford commencement speech, 2005
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The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.Stanford commencement speech, 2005
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Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.Stanford commencement speech, 2005
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Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.Stanford commencement speech, 2005
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I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five, and it wasn’t that important because I never did it for the money.1996
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Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.1993