Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. is launching a new subscription-based training program
that the company hopes will boost user productivity and increase
adoption rates for both the popular CRM software and the company’s development platform.

The program, called Premier Training, was developed in response to
system integrators, ISVs and customers’ demand for
easier access to training and certification resources, says Eric
Kelleher, vice president of worldwide training and certification,

According to consulting firm, customers trained by can improve their users’ productivity by 37 percent,
increase sales pipeline by 132 percent, and report a 39 percent
improvement in customer retention. It’s those kind of numbers that
ISVs, customers and solution providers can use to sell customers on solutions, and the new program fulfills a major need in
the market, says Kelleher.

While the company has always offered training and certifications,
accessing those courses was often a rigorous and involved process for
customers and solution providers, says Kelleher. offered
a handful of online courses, but the majority were held at a training
location to which students had to travel, he says.

“Every training investment was a very involved process – students
had to schedule their courses, receive approval from their supervisors,
actually travel to the on-site location,” says Kelleher. “We’re
leveraging the benefits of our cloud-computing model to make it easier
to get more people trained more quickly with less effort,” he says.

The cloud computing model from which offers its
solutions will also serve as the delivery mechanism for Premier
Training, says Nadim Hossain, director of product management and
marketing, The new delivery model is fairly simple, he

“It’s like Netflix,” he says, “They can access our entire catalog of training courses any time they need to.”

As new versions, upgrades and innovations to the company’s software
and platform are released,’s more than 55,000
customers’ deployments are updated instantly, he says. What was often a
tedious process of re-educating users and solution providers each time
a new release came out can now happen much more quickly, as users can
access Premier Training anytime, anywhere.

“This new subscription-based model gives them unlimited access to
online and instructor-led training and certification courses,” says
Hossain. “It’s incredibly flexible, convenient and it saves customers
money,” he says.

The Premier Training program will cost 15 percent of customers’ subscription price, and includes classes held at
training centers around the world, virtual classes delivered by an
instructor over the Web, interactive self-paced online courses and
certification exams.