Recent Articles
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Women in Tech: What Needs to Be Done?
In the last 30 years, the number of women in technology has actually declined, according to Gavriella Schuster, Corporate Vice President of Commercial Partners at Microsoft, in a recent TEDx talk, “Something needs to be done,” she said Directions Training President Jennifer Didier agrees – and she did something about it. “There is an employment,…
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Resilient Channel Heads into Another Uncertain Year
As the channel heads into 2021, there’s a lot of concern over what might be in store, as the number of COVID-19 cases continue to rise. Despite the arrival of COVID-19 vaccines, it may be mid-2021 or later before enough of the population is inoculated to consider returning to business as normal. The channel itself,…
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Fallout from SolarsWinds Orion Breach to Reverberate Across Channel
It’s pretty amazing how managed security services providers (MSSPs) can go from being goats to something of a hero in a few short days. When the breach of the Orion network monitoring software was first disclosed by FireEye, much of the initial focus was on what the MSSP might have done wrong to allow such…
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When Channel Partners Get to Resenting Channel Account Managers
There actually came a point when a particular largest software company in the world had just about all its “Managed” partners ask to leave the “Managed” program. Why? It all came down to the expectations the best partners have for the channel account managers (CAM) or partner account managers (PAM) assigned to them. For those…
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AWS Opens Marketplace to Channel Partner Software
Amazon Web Services (AWS) this week flexed its distribution muscles by encouraging channel partners that develop their own applications to bring those offerings to market via the Amazon Marketplace. During an online AWS re:Invent conference, AWS announced that consulting partners that build their own software will now be able to distribute their software via the…
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The New Software Provider Business Model – Toolsmith
Value-added resellers (VARs) long ago morphed into managed service providers (MSPs), and with that change went a lot of easy revenue – it was no longer easy to add new revenue by adding another vendor product to your lineup. That makes finding new sources of revenue an ongoing challenge for MSPs, and there the challenge…
