Recent Articles
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Another IE Spoofing Hole Found
Security researchers are warning of another spoofing vulnerability in Internet Explorer, this time one that allows an attacker to mask the true file extension of malicious downloads. The file-extension spoof means that an attacker could lull a user into opening a malicious file from a Web site by making the file appear as a legitimate…
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Does Your Business Model Make Sense?
While I toiled away in my twenties for a large, prestigious consulting firm, one of my friends had a carpentry and renovation business. Ironically, our businesses had a lot of parallels (e.g., both were essentially project-based professional services companies). But to my fascination, his followed a very different and much more profitable model. My company’s…
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Top 10 Marketing Books You Should Be Reading
Just when you thought you had wrapped up your list of New Year’s resolutions, I have one more for you and the rest of your management team: A strategic marketing reading list for 2004. The good news is that most of these books are quick reads, and more importantly, all of them are invaluable for…
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IBM Embraces Channel for Push into SMB Market
Mark Ouellette is Vice President of Worldwide Small and Medium Business Software Sales at IBM. He is the executive responsible for all software sales activities and results pertaining to the $40 billion middleware SMB software marketplace. To meet IBM’s financial and market-share goals for this strategic segment, Ouellette sets coordinates marketing activities, product solution packaging,…
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Good Technology Announces New Channel Sales Tools, Initiatives
Good Technology, Inc., maker of wireless corporate messaging and applications system, this week announced a new channel initiative providing resellers with tools and incentives, including training, marketing, sales support, and leads. “We recognize the unique skills and competencies that trusted channel partners contribute to our mutual success in the market,” said Terry Austin, President of…
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Citrix Introduces New Partner Incentives
At its Citrix Solutions Summit this month, Citrix Systems, Inc. renamed its global partner network the “Citrix accessPARTNER network” and introduced a new incentive program that provides monetary rewards to partners who engage with, and educate, customers towards a Citrix purchase–even if they don’t actually fulfill the licenses. The new program provides monetary rewards for…
