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Good Technology, Inc., maker of wireless corporate messaging and applications system, this week announced a new channel initiative providing resellers with tools and incentives, including training, marketing, sales support, and leads.

“We recognize the unique skills and competencies that trusted channel partners contribute to our mutual success in the market,” said Terry Austin, President of Field Operations, Good Technology. “Together, we will win more business by providing innovation, reliability and customer satisfaction while entering emerging markets.”

M.W. “Whit” McIsaac, president and CEO of Good partners, DataTrends Technology Corporation and Client Profiles, Inc., expressed pleasure with the new program, saying “Good has shown its commitment to this new channel through its program resources, generous incentives, and company-wide support that has allowed us to open up new markets and accounts.”

The program features Gold and Platinum levels that reflect partner size, revenue commitments, and geographic scope. Each level has associated partner benefits, including leads, assigned resources, competitive allowances, software demonstrations, marketing funds, technical support, training and many other powerful tools. Complete program details, including qualification and current incentives and promotions, are available at