Recent Articles
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Marketing as the Bane of Channel Existence
Marketing has been the bane of the channel as long as anyone can remember. If a solution provider has any money available to invest in their business they generally opt to do one of two things: recruit another sales person or hired an additional engineer. Unfortunately, the one thing they don’t tend to invest in…
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Considering the IBM Watson Possibilities
While the hype surrounding IBM’s Watson project far exceeds any current reality, the implications of the next-generation analytics platform on the channel could be as far reaching as they are profound. IBM has already started a number of pilot projects in vertical sectors such as healthcare that will ultimately transform how those businesses are managed.…
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Variations on a Cloud Storage Theme in the Channel
Now that EMC has announced that it’s going to rely even more on the channel to push products and services for the cloud, a lot of solution providers are going to have to ask themselves what exactly is the best business model when it comes to storage in the cloud. At the EMC World 2012…
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How Mobile Computing Enables the Channel to Transform the Enterprise
Most customers are not particularly enthralled with the software they rely on every day to drive their business. For the most part, they have been making the best of a bad situation. The application they rely on was designed to serve the needs of a broad swath of potential customers, which is to say it…