Recent Articles
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Salesforce Pushes Partners to Expand Cloud Reach
Looking to get more bang for the buck out of its channel partners, Salesforce has revamped it channel program in a way that provides more incentives to partners that sell multiple software-as-a-service (SaaS) applications. While Salesforce plans to increase the total number of partners in its program, the more efficient approach to meeting the demands…
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IBM Brings the Cognitive Era to the Channel
At the IBM PartnerWorld 2017 conference this week, IBM made it clear that it wants partners to gain some hands-on experience using the IBM Watson cognitive computing platform to help them gain a better understanding of how to apply it across a variety of solutions. IBM announced that it has developed a PartnerWorld Advisor, a…
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Dell EMC Channel Unification Effort Gets Under Way
Dell EMC today formally rolled out a unified channel program, under which partners will receive extra rewards for helping the company gain new market share starting later this month. The primary goal is to provide incentives that reward partners for helping Dell EMC increase market share in enterprise IT infrastructure deals—an area where Dell EMC…
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A Delighted, Satisfied Customer Is the Channel’s Goal
By Larry Walsh “Delighted” and “technology” aren’t words that naturally go together. Yet the technology market has adopted a goal of ensuring that customers are delighted with their technology experiences. Customers no longer want collections of hardware, software and services they have to cobble together to facilitate processes; they want systems that produce superior outcomes.…
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Citrix Advises Partners to Play Long Ball in the Cloud
When it comes to transitioning desktops into the cloud, Citrix management thinks 2017 will be more of a transition year, with 2018 shaping up to be the year when desktop-as-a-service (DaaS) supplants the traditional desktop. At the recent Citrix Summit 2017 conference, Citrix channel chief Craig Stillwell told partners that while lots of strides are…
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Digital Business Initiatives Transform Mobile Usage
Two distinct classes of opportunities are emerging in the mobile computing space for solution providers. The first is a more difficult, mature market in which solution providers compete fiercely on price for everything from mobile computing devices to the hardware that connects those devices to the internet and corporate networks. The second is a more…
