Recent Articles
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IBM Launches Midmarket Software Partner Incentive Program
Looking to win more business from midmarket customers, IBM has upped the incentive ante for a subset of its software solution provider channel partners, with co-marketing dollars, leads and for the first time a social network marketing component. IBM is calling the new program the IBM Business Partner Software Midmarket Value Initiative. To qualify, a…
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7 Tune-Up Tricks to Improve PC Performance
The economic downturn has hit both solution providers and their customers in the pocketbook. Many businesses are delaying purchasing new PCs and are stretching out their replacement cycles to five years or more. If your customers aren’t buying new PCs, any revenue and profit from hardware sales goes right out the window. There are ways…
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Getting Out of the Microsoft Office
Getting Out of the Microsoft Office Google has spent the last several years playing on the periphery of one of Microsoft’s richest markets: Office applications. Now Google is launching a reseller program to accelerate the adoption of its Web-based Google apps. But Google isn’t the only one trying to challenge Microsoft’s dominance of everyday productivity…
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Obama Has a Bright IT Vision
President-elect Barack Obama has an aggressive plan to rebuild America’s infrastructure, from improving highways to making ubiquitous the 21st century classroom. This is good news for all, but solution providers who have dealings in the government channel may be the ones benefiting the most. According to a recent report by market research firm Onvia, major…
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Partner Locators Yield Mixed Results
While researching a recent story, I needed to get in touch with a few solution providers who partnered with a large vendor (who shall remain nameless). After fruitless attempts to talk to contacts I already had in my Rolodex, I decided to try some ‘cold calling,’ and pulled up the vendor’s Partner Locator. I started…
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Are These Companies Really on the Endangered Species List?
If you want to get people’s attention, conventional wisdom says sex sells. The exception to that rule is during tough times when anxiety is riding high and people are looking for the next shoe to drop. That’s probably the reason why “Dire Predictions: Tech Companies That Won’t Be Here in 2010” was a monster hit…
