94 percent of the organizations surveyed say they are collecting more information today than two years ago with the biggest sources of the data being customer information, operations and sales and marketing.
The average growth rate of all that data is 86 percent with customer information, sales and marketing and operations being the biggest sources.
While 67 percent says that deriving intelligence from all that data is a priority, 29 percent gave their organizations a “D” or “F” grade in terms of being able prepared to manage it. And less than 10 percent gave themselves an “A”.
With the possible exception of consumer goods, the opportunities for providing data management services are everywhere.
The delivery of actionable intelligence in a timely manner remains the biggest challenge.
The average billion dollar company is losing $130 million a year due to poor data management.
Frustration creates opportunities for solution providers to devise better ways to distribute relevant information.
Solution providers increasingly need to be able to apply some vertical industry expertise.
Nearly all executives surveyed (97%) say their organization needs to make a change to improve information optimization over the next two years. Additionally, 64 percent say it’s important or business critical for managers to access business information on their mobile devices. A call for solution provider assistance has never been clearer.