Cloud UC
Get Ready for the Shift to Cloud UC
Cloud unified communications market share is expected to increase by a factor of six in the next five years, according to a new survey by BroadSoft.
Market Penetration
Respondents believe cloud unified communications (UCaaS/hosted PBX) market share for new lines shipped will increase nearly sixfold to 41% over the next five years, up from 7% today.
SMBs Take to the Cloud
SMBs (less than 100 employees) expect the UCaaS/hosted PBX market share to reach 48% by 2020, up from 10% today, and midmarket companies (100 to 999 employees) expect hosted cloud to account for 37% market share, up from 5% today.
Attracting the Big Guys
Large enterprises (1,000-plus employees) predict that UCaaS/hosted PBX market share will reach 20% by 2020, up from 6% today.
Cutting the Cord
42% of respondents expect that more than half of UC interactions for businesses of all sizes will occur via mobile devices by 2020, while one-third of small businesses will use mobile-only UCaaS/hosted PBX solutions.
Email Disrupter
82% of respondents expect over-the-top (OTT) integrated messaging and collaboration apps to impact the business email market, while only 18% believe email will remain the primary business-messaging tool.
Changing the Sell
90% of respondents lead their sales opportunities with UCaaS/hosted PBX solutions.
Bullish on the Cloud
50% of respondents expect cloud vendors to attain one of the top five market positions by 2020, and 29% said two out of the five will be cloud vendors.
Perceived Threats
Only 5% of service providers see premise-based, IP-PBX solutions as competition, while 46% see cloud VOIP/UCaaS solutions as their biggest threats.