Leading security vendor Arctic Wolf recently announced changes to its pricing and incentive structures for MSPs. Channel Insider spoke with SVP of Global Channels, Will Briggs, about the changes and the vendor’s recent entrance to the EDR market.
New MSP pricing and deal commitments address ‘inefficiencies’ in the previous program
Arctic Wolf announced a restructuring of its agreements and pricing models that it says will further support its already extensive ecosystem of MSPs leveraging Arctic Wolf in their security operations.
“We have always seen the importance of having an MSP practice,” Briggs said. “Many end-user organizations want to work with local MSPs who can provide the security outcomes they need without having to build out those teams internally, and we want to support those partners as they do so.”
The new Arctic Wolf MSP Partner Program focuses on three core areas:
- Progressive Volume Pricing: A growth-oriented pricing model that provides more favorable rates as an MSP’s overall business with Arctic Wolf expands.
- Progressive Deal Minimums: A flexible, tiered structure that lowers deal minimums as an MSP grows, enabling entry into new markets and easier expansion without the limits of a one-size-fits-all approach.
- Volume Commit Agreements: Multi-year growth plans that unlock preferred pricing from day one, helping partners scale faster and increase margins.
“We had a pretty robust MSP program, but there were still some inefficiencies and things that weren’t quite working,” Briggs said, noting that the new pricing and deal models better support MSPs and incentivize them to grow with Arctic Wolf over time.
The vendor has worked with MSPs and other channel partners essentially since its inception, and Briggs says he and the team remain committed to working with MSPs to drive better outcomes for them and their mutual customers.
“We want to make sure that we fit their profile of things they need and that they fit ours,” said Briggs. “We invest a lot of time in making sure that we’re successful together, and we have readiness programs and deep conversations with partners to ensure that we’ll deliver the right outcomes together.”
Cylance acquisition fueling endpoint market entrance for Arctic Wolf partners and customers
Arctic Wolf also announced the launch of Aurora Endpoint Security for MSPs, enabling MSP partners to deliver the flexible, scalable protection of Aurora Endpoint Security to their customers.
Seamlessly integrated into the Arctic Wolf Aurora Platform, Aurora Endpoint Security leverages insights from over 10,000 customers and more than 8 trillion security observations weekly to address advanced and emerging threats.
Arctic Wolf’s endpoint solutions are derived from the expertise and technology acquired through its acquisition of Cylance from BlackBerry earlier this year. Briggs refers to that move as a way to pour gasoline on the fire that is MSP demand for security solutions Arctic Wolf can provide.
“This will be an easy activation for us to work with MSPs and bring them into our security offerings,” Briggs said. “Many of our existing partners already have an EDR vendor they work with, and now, if they aren’t happy with that provider, we can provide an alternative that works directly with our existing SecOps offerings.”
“Security is a continuous journey, and we’re never going to be done with it necessarily. Especially as we see geopolitical tensions and new adversaries, we want to make sure our MSPs can prevent risk but also handle risk when things do occur,” he continued.
Read more about why Arctic Wolf earned a spot in our top MDR solutions for MSPs looking to bolster security in 2025.